Time for a Refresh - This purifying shampoo utilizes chelating agents to eliminate heavy metals, minerals, and chlorine commonly present in hard water that can lead to hair color degradation. Additionally, apple cider vinegar exfoliates to eliminate flakes and build-up, ultimately reviving hair volume, bounce, and shine.
Apple Cider Vinegar Shampoo for Itchy Scalp and Product Build Up - Finally, a Detox that doesn’t suck. Get rid of product and hard water buildup, dirt and oil with this 1-2x week clarifying shampoo. Here's your fresh start, see you next week.
OUAI Means Yes - In that casual Parisian way. OUAI is about being better IRL. It's about having honest conversations with our community. It's about letting go of unrealistic expectations and embracing your imperfections.
Live Life Your OUAI - OUAI offers luxury hair products at affordable prices that are user-friendly — no glam squad needed. Wet your hair, lather up with ACV shampoo and rinse clean. Follow with any OUAI conditioner to soften your squeaky clean strands.
Made For Effortless Routines - All OUAI hair care products including this sulfate-free shampoo are carefully crafted to cut styling time and nourish your hair health. We put the good stuff in and leave the bad stuff out, without ever sacrificing quality.